Read this article Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast (in Supplemental
Question:
Read this article "Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast " (in Supplemental Reading Folder), Have additional research and respond to these questions:
What is Shein's Business Strategy? Who are their customers? What is their Value Proposition?
How are they implementing their Strategy? Discuss specifics of their implementation in production, sourcing, marketing, sales and distribution.
The article mentions a backlash against Shein. How serious is this problem? Is this just a hiccup? Is it a turning point? Either way, if you were a top manager at Shein, how would you try to deal with the backlash? Can you afford to ignore it?
Is their strategy sustainable? (Use Chapter 4 discussion to address this) Why? Why Not? You must argue both sides.
Managing Business Ethics Making Ethical Decisions
ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave