Recently, you began shopping for a new gas barbeque for your backyard. You visit The Home Depot, Canadian Tire, Home Hardware, and two other local stores specializing in outdoor furnishings to find the one with the features you want. Therefore, as a typical barbeque buyer, what type of good are barbeques?

Question 21 options:

a)	shopping specialty good

b)	convenience good

c)	heterogeneous shopping good

d)	operating supply good

 

Question 22 (1 point)

 

 

To be successful and profitable, what should a company do first?

Question 22 options:

a)	data mining

b)	identify their best customers

c)	information formatting

d)	predictive modelling

 

Question 23 (1 point)

 

As a marketer, what do we depend on when viewing consumer data?

Question 23 options:

a)	the consistency and accuracy of the data captured

b)	the system that stores the data

c)	the information retrieval

d)	the high quality of the system

 

Question 24 (1 point)

 

 

Tesla has developed a concept car website for their fans who wish to see a concept car's evolution in real-time. On the site, there is a discussion forum for fans to submit questions and comments. This interaction allows Tesla to gauge reactions to new ideas. So what is CRM allowing Tesla to do?

Question 24 options:

a)	Reinforce customer purchase decisions.

b)	Retain loyal customers

c)	Design targeted marketing communications.

d)	Enhance its database.

 

Question 25 (1 point)

 

 

What best statement best describes unsought products?

Question 25 options:

a)	products that consumers don't know about or don't actively look for

b)	products that consumers purchase when they see them in a convenient location

c)	products that require little or no decision making by the buyer

d)	products that require only reminder advertising to be successful

 

Question 26 (1 point)

 

 

When looking at the 4Ps, which one is the starting point in developing the marketing mix?

Question 26 options:

a)

price

b)

product

c)	promotional media

d)	distribution channel

 

Question 27 (1 point)

 

 

Which statement below is a major function of packaging?

Question 27 options:

a)	protects the trademark

b)	contains the brand equity

c)	guarantees product quality

d)	promotes the product

 

Question 28 (1 point)

 

 

Bose speakers are high-quality and guarantee exceptional sound quality, and the literature promises satisfaction. This is an example of which type of warranty?

Question 28 options:

a)

implied

b)

express

c)

limited

d)

fast