Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources

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Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 18, 2024 03:14 PM

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Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources

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International Marketing And Export Management

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