Question: Reflect on the opening statement Half the money I spend on advertising is wasted.The trouble is, I dont know which half.From your perspective, how do

Reflect on the opening statement Half the money I spend on advertising is wasted.The trouble is, I dont know which half.From your perspective, how do marketing managers evaluate advertising performance?The authors assert Customer Promise Campaigns build stronger brands than other campaigns.Discuss the (3) major types of promises made by campaigns, as explained.Discuss the factors that make promises attractive to customers, as explained in the article.From your perspective, are customer promises similar to value propositions?

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