Relationship Quality Brand: Aveeno

Characteristics Competence: Consumer views company and service providers as knowledgeable and capable. Communication: Consumer and firm understand each other and "speak the same language." Trust: Buyer and seller can depend on each other. Equity: Both buyer and seller see equity in exchange and are able to equitably resolve conflicts. Personalization: Seller treats the customer as an individual with unique desires and requirements. Customer oriented: Strong relationships are more likely to develop when a firm practices a marketing orientation, and this filters down to service providers and salespeople.

Need: examples of at least 3 of the characteristics for the brand Aveeno with the segment of Teenagers

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Answer rating: 100% (QA)

To demonstrate relationship quality between the brand Aveeno and its teenage customer segment we can explore how Aveeno exhibits several of the characteristics listed competence communication trust eq... View the full answer