Remove all content in italics (as well as this sentence in red) and write in your content
Question:
Remove all content in italics (as well as this sentence in red) and write in your content that applies to your research report.
Research Topic Introduction
(Identify the failed marketing campaign you will analyze in your report. Explain why you chose it, and what can be learned from it
Proposed Solution/Strategy
(Identify one potential solution/strategy [you will need two potential solutions/strategies to analyze in your research report] that the client could use to handle this issue and/or avoid it going forward from your initial research, and explain why you may analyze this potential solution/strategy in your research report. You do not need to go into detail about this solution; you will do that in your research report if you chose to use it
Overview of Potential Research Sources
(Introduce at least three sources that you may use in your research report, explaining how and where you found them, and why they'll be useful for your research report. You cannot use websites for all sources (at least one of the three should be a journal article)). (
Sample Quotations/Paraphrases
(In this section, include at least three quotations or paraphrases from each of your three sources you listed in the section above as you briefly discuss an important element of your research report topic. Make sure to provide a signal phrase and in-text citation for each quotation and paraphrase. If you are using direct wording, make sure quotation marks are used as well.) (
Example: If you were writing a report on how climate change is affecting polar bears, here are quotations/paraphrases that you could use:
As Dybas (2015) explains, "Some bears are already switching their prey to snow geese, caribou, and even starfish to survive in a rapidly warming environment"; however, a source of food such as starfish will not provide enough nutrients to keep a polar bear alive for very long (p. 12).
The situation for polar bears is dire: "If sea ice continues to melt at its current rate, two-thirds of the world's 20,000 to 25,000 polar bears could be gone by 2050" (Zimmerman, 2020, p. 10).
Polar bears depend on hunting on sea ice for most of their food, and according to Pilfold et al. (2015), climate change is causing sea ice breakup to occur earlier than usual, so that "the duration of the open-water period through which polar bears must rely on fat reserves has increased" (p. 377). The maximum amount of time estimated in this study that polar bears can go without eating is 180 days, after which 56%-63% of young bears and "18%-24% of adult males ... would die of starvation"
To: Jill Payne From: Put Your Name & Your Partner(s) Name(s) - use regular font when typing your names Date: November 1, 2023 Subject: Research Report Proposal
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill