Report results using this outline and show a sales forecast: 

Show 10 people your new to the world new product concept using the Sara lee concept and questionnaire template in content under new product project 1 Tally and write up results of your research. 

Include: A Executive summary of findings- half page of key findings and recommendation based on findings to move ahead with new product b Detailed findings from analysis of data- show results 1 question at a time ( see attachment) 2 Develop a sales forecast based on % of people who said they would probably or definitely buy your product .

 Formula: 1 (Percent of people who say they will definitely buy the product X.88) + (% of people who said they would probably but product X .33) X (population of market (target) for your product) X .75 awareness X .65 distribution (% of stores product available in in) X average number of units per year X unit price.

Answer rating: 100% (QA)

Executive Summary Based on the findings of the Sara Lee concept and questionnaire template it is recommended that the new product be moved ahead with Key findings include that 10 out of 10 people were ... View the full answer