Research actual pizza pricing for five different pizza chains of your choice. Visit each site, identify your
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Question:
- Research actual pizza pricing for five different pizza chains of your choice.
- Visit each site, identify your location, and simulate an order.
- Price out a medium cheese or pepperoni pizza.
- Proceed to payment, observing the selling process.
- Record the final price (minus tax).
- Execute your purchase as you see fit. (Note that you do not need to actually purchase the pizza.)
- Make a forum post that includes the following:
- A brief description of the three pricing strategies, from least to most expensive strategy.
- Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
- For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
- Include the kind of pizza you priced, your recorded prices, and any other pertinent notes you observed in ordering process.
- Your classifications may differ from others. That's okay.
- Answer the following questions:
- Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
- For you, which of these chains represents the greatest value and why?
- Explain how each of the four Ps of the marketing mix contributes to your answer.
- If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has the greatest value for you, which two would you suggest?
- Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
Posted Date: