Research and Create mini brand audit for Tim Hortons. Please expound/elaborate answers

 

Mini Audit Categories

• Brand Name/Logo(s)

• Tagline/Slogan

• Top 3 competitors

• Canadian Market

• POP against #1 competitor

• POD against #1 competitor

• Who are their customers

o Fully describe their target audience

• Key Product offerings

o List the companies top products

• What motivates customers to purchase

o Describe the key factors that cause a customer to chose this brand over other leading brands

• Positioning Statement

o Provide or write a position statement for the brand

 

• Summary of key marketing initiatives

o What mediums do they use?

o How do they market their brand?

• How effective is the Brand?

o Describe the strength of the brand and why it is a strong or weak brand.

o Any areas for improvement?

 

 

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RUBRICS

Brand Basics Clearly identified brand name, logo and slogan and top 3 competitors

 

POP/POD Clearly defines points of difference and parity against competition

 

Product Offerings Thorough description of key brand offerings

 

Target Audience Clear identification of the target along with some characteristics of that TA. 

 

Motives Clear identification of what motivates TA to purchase/use brand

 

Positioning Statement Identification of positioning statement. If none present provides a potential positioning statement for brand.

 

Key Marketing Initiatives Thorough outline of key brand marketing initiatives.

 

Brand Effectiveness Clearly outlines how effective the brand is currently performing and provides justification or support for their position

 

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This is the format

 

Transcribed Image Text:

BRAND NAME INSERT BRAND LOGO BRAND TAGLINE / SLOGAN TOP 3 COMPETITORS 1. 2. 3. 3 POINTS OF PARITY 1. 2. 3. 3 POINTS OF DIFFERENCE 1. DESCRIBE THE COMPANIES KEY PRODUCT OFFERINGS WHO ARE THEIR CUSTOMERS (IDENTFY THEIR PRIMARY TARGET AUDIENCE) WHAT MOTIVATES CUSTOMERS TO PURCHASE PRODUCT BRAND POSITIONING STATEMENT HOW DO THEY PROMOTE THEIR BRAND (SUMMARY OF KEY MARKETING INITIATIVES) DESCRIBE HOW EFFECTIVE YOU FEEL THE BRAND IS 2. 3. THE MINI BRAND AUDIT BRAND NAME INSERT BRAND LOGO BRAND TAGLINE / SLOGAN TOP 3 COMPETITORS 1. 2. 3. 3 POINTS OF PARITY 1. 2. 3. 3 POINTS OF DIFFERENCE 1. DESCRIBE THE COMPANIES KEY PRODUCT OFFERINGS WHO ARE THEIR CUSTOMERS (IDENTFY THEIR PRIMARY TARGET AUDIENCE) WHAT MOTIVATES CUSTOMERS TO PURCHASE PRODUCT BRAND POSITIONING STATEMENT HOW DO THEY PROMOTE THEIR BRAND (SUMMARY OF KEY MARKETING INITIATIVES) DESCRIBE HOW EFFECTIVE YOU FEEL THE BRAND IS 2. 3. THE MINI BRAND AUDIT