Research has shown that consumer interaction and engagement with products builds favourability to the brand. a. Explain

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Research has shown that consumer interaction and engagement with products builds favourability to the brand.

a. Explain to a senior marketer which types of product may be better suited to interactive forms of marketing communication.

b. Using honey as an example, list all the marketing communication tools the brand manager may use to create interaction and engagement with customers.

c. Explain what interaction and engagement with the consumer would be generated by each of these tools.

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Fundamentals Of Management

ISBN: 9780357517345

10th Edition

Authors: Ricky Griffin

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Posted Date: Jan 27, 2024 03:38 AM

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Research has shown that consumer interaction and engagement with products builds favourability to the brand. a. Explain

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a Types of Products Suited to Interactive Marketing Communication Products that are experiential visually appealing customizable or have a strong emotional connection with consumers are typically bett... View the full answer

Fundamentals Of Management

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