Research on underdog brands, points to Framing the game i.e. ______________between the underdog and the top dog,
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Research on underdog brands, points to Framing the game i.e. ______________between the underdog and the top dog, as a successful way to build brand support for the underdog brand.
a. Drawing attention to the status differential in all respects
b, Drawing attention only to differences in brand portfolios only
c, Drawing attention only to differences in brand mantra
d, Drawing attention only to differences in taglines
Related Book For
Essentials of Business Analytics
ISBN: 978-1285187273
1st edition
Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams
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