Research the brand PANDORA JEWELRY, research and analyze PANDORA's brand audits and brand marketing, and thoroughly address
Question:
Research the brand PANDORA JEWELRY, research and analyze PANDORA's brand audits and brand marketing, and thoroughly address the following with the information found as though presenting to the company itself:
1) Background
- Firm history
- Brand Mantra
2) Consumers:
-Who is the target audience and who else should be included
-What were the top findings around the identified target audience?
- What are the opportunities the brand audit revealed?
3) Content
-Describe the main themes of the content provided for the firm
-Do the themes reflect the sentiment of the personas?
-What recommendations would you make to the firm?
4) Community
-Summarize the community sentiment
-What does the brand personality say about the firm
-Are there any areas which may leave the firm vulnerable to exploitation by the
competition
5) Competition
-Who is competing online in your space?
-How is the firm doing compared to the top firms in the industry?
6) Conversions
-What is driving conversions
-Where are opportunities for the firm to increase conversions?
-Are there potential partners that should be considered?
7) Overall Recommendation: From what you have researched provide your recommendations as if the client were the recipient of the completed audit template?