Retail is the most familiar channel to most of us. Reminder, Marketing is the process, institutions, and activities that create, communicate, capture VALUE (what you give up for what you get). Pick a retailer and explain what VALUE they provide.

Starbucks is a location based business that provides long hours, speedy service, several locations, distinctive products, and variety of offerings.

Answer rating: 100% (QA)

Starbucks a globally recognized coffeehouse chain provides several forms of value to its customers 1 ... View the full answer