Review Chapter 12 at the following link: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s15-web-public-relations.html Review Chapter 13 at the following link: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s16-web-site-development-and-desig.html Why

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Question:

Review Chapter 12 at the following link:

https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s15-web-public-relations.html

Review Chapter 13 at the following link:

https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s16-web-site-development-and-desig.html

Why do you think it is important to respond to good and bad comments?
How can we use WebPR for search engine optimization?
Explain how tagging is important when submitting articles to online syndication.
What is the difference between optimizing a press release for search versus optimizing a press release for social media?
Why is it fundamental to build Web sites for users' needs first? What are some ways that user requirements inform the Web development and design process?
What are the differences between an HTML site map and an XML site map?
Explain the importance of RSS feed generation.
What are the advantages in using an open source content management system?