Review Chapter 14 & 15 and reference chapter concepts when answering the following questions: Chapter 14: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s17-online-copywriting.html
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Question:
Review Chapter 14 & 15 and reference chapter concepts when answering the following questions:
Chapter 14:
https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s17-online-copywriting.html
Chapter 15:
https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s18-web-analytics-and-conversion-o.html
- When writing for the Web, why are descriptive titles better than titles that play on words?
- Why does Web copy need to be easy to read?
- Why should users dictate your content? List some ways that users' needs determine content.
- What is the difference between goals, events, and KPIs (key performance indicators)?
- How can site search data be used to optimize a Web site?
- Why should changes be tested with a small number of Web visitors before being rolled out?
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ISBN: 978-0132690089
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Authors: Charles T. Horngren, Walter T. Harrison Jr., Jo Ann L. Johnston, Carol A. Meissner, Peter R. Norwood
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