Review the article "What Is a Healthcare Marketing Plan?" in this module's resources. Using the Module Two Assignment Worksheet as a guide, address the following critical elements: Identify the target market profile for your selected healthcare service. Describe the target market for the service by collecting information using three relevant segmentation categories: Geographic Demographic Psychographic Health risk Usage Payer Benefit Explain how customer needs are relevant in marketing your healthcare service. Support your response with specific examples from your target market profile.

Answer rating: 100% (QA)

1 Define the Healthcare Service Start by clearly defining the healthcare service you are focusing on For example it could be a telemedicine platform a ... View the full answer