Review the following articles about economic and social impact of advertising. Review the following articles about the
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Review the following articles about economic and social impact of advertising.
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Review the following articles about the economic and social impact of advertising: Social and Economic Impacts of Advertising. (http://ezinearticles.com/?Social-and-Economic-Impacts-of-Advertising&id=608191) ■ Economic Impact of Advertising (http://www.slideshare.net/amlincms/economic-effects-of-advertisemnts) ■How to Value the Advertising-Supported Internet (http://blogs.hbr.org/quelch/2009/06/how_to_value_the_advertisingsu.html) Research & Reflections Find two more sources that discuss the economic and social impact of advertising. Take a few moments and compose some brief study notes on your thoughts after reading these sources. Draw on the following questions to help you form your thoughts: ■ What are the benefits and disadvantages of advertising for a firm in a monopolistic competitive market? What is the largest positive and most negative impact of advertising? Give an example for each. ■ If you had a company, what would be your advertising plan using the Internet as the medium? Discussion Discuss your points from the above step with the rest of the class in Discussion # 5: Advertising the Differences in the Discussions area. Include links to your two sources in your post. Also in the topic, as a help draw a graph on each of following scenarios of a monopolistic competitive company. A single person can graph and hers can add or alter it. For the graph, consider the impact on costs, revenue, price, profit, and quantity sold (output) when advertising efforts have a: positive impact negative impact, or no impact Learning Objectives ■ Outline the characteristics of a monopolistically competitive firm. ■ Explain the role differentiation plays in imperfectly competitive markets. Review the following articles about the economic and social impact of advertising: Social and Economic Impacts of Advertising. (http://ezinearticles.com/?Social-and-Economic-Impacts-of-Advertising&id=608191) ■ Economic Impact of Advertising (http://www.slideshare.net/amlincms/economic-effects-of-advertisemnts) ■How to Value the Advertising-Supported Internet (http://blogs.hbr.org/quelch/2009/06/how_to_value_the_advertisingsu.html) Research & Reflections Find two more sources that discuss the economic and social impact of advertising. Take a few moments and compose some brief study notes on your thoughts after reading these sources. Draw on the following questions to help you form your thoughts: ■ What are the benefits and disadvantages of advertising for a firm in a monopolistic competitive market? What is the largest positive and most negative impact of advertising? Give an example for each. ■ If you had a company, what would be your advertising plan using the Internet as the medium? Discussion Discuss your points from the above step with the rest of the class in Discussion # 5: Advertising the Differences in the Discussions area. Include links to your two sources in your post. Also in the topic, as a help draw a graph on each of following scenarios of a monopolistic competitive company. A single person can graph and hers can add or alter it. For the graph, consider the impact on costs, revenue, price, profit, and quantity sold (output) when advertising efforts have a: positive impact negative impact, or no impact Learning Objectives ■ Outline the characteristics of a monopolistically competitive firm. ■ Explain the role differentiation plays in imperfectly competitive markets.
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Adverting the Differences The similar products or services by firms in monopolistic markets which are not perfect substitutes Advertising helps firms ... View the full answer
Related Book For
International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
Posted Date:
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