Rooney Chairs, Inc. makes two types of chairs. Model Diamond is a high-end product designed for professional offices. Model Gold is an economical product designed for family use. Jane Silva, the president, is worried about cut-throat price competition in the chairs market. Her company suffered a loss last quarter, an unprecedented event in its history. The company’s accountant prepared the following cost data for Ms. Silva:

Direct Cost per Unit	Model Diamond (D)						Model Gold (G)
Direct materials				$	20.20	per unit				$	9.10	per unit
Direct labor	$	18.20	/hour	×	2.00	hours production time	$	18.20	/hour	×	1.00	hour production time

Category	Estimated Cost					Cost Driver	Use of Cost Driver
Unit level		$	318,500			Number of units	D: 15,000 units; G: 34,000 units
Batch level			806,000			Number of setups	D: 102 setups; G: 208 setups
Product level			805,000			Number of TV commercials	D: 7; G: 16
Facility level			539,000			Number of machine hours	D: 2,100 hours; G: 2,800 hours
Total		$	2,468,500

The market price for office chairs comparable to Model Diamond is $116 and to Model Gold is $78.

Required

1. Compute the cost per unit for both products.

2. Dan Barker, the chief engineer, told Ms. Silva that the company is currently making 147 units of Model Diamond per batch and 163 units of Model Gold per batch. He suggests doubling the batch sizes to cut the number of setups in half, thereby reducing the setup cost by 50 percent. Compute the cost per unit for each product if Ms. Silva adopts his suggestion.

(For all requirements, round intermediate calculations and final answers to 2 decimal places.)

	Type of Product	Cost per Unit
a.	Model Diamond
	Model Gold
b.	Model Diamond
	Model Gold

Answer rating: 100% (QA)

Type of product Cost per unit a Diamond 11251 Gold 7524 b Diamond 10367 Gold 6728 Explanation a Calc... View the full answer