SAMATEK is an information technology services company. Other companies hire them for their services rather than maintaining their own IT departments. Woo-jin was speaking with Zeek, the receptionist at a new customer’s company, about SAMATEK services. He mentioned how scalable they were, explaining that once they were set up, the company’s computers would never go into yo-yo mode. He also emphasized how SAMATEK was reliable in both cyberspace and meatspace. Woo-jin laughed but Zeek didn’t even crack a smile. What communication barrier did this conversation run up against?

A. semantics

B. source credibility

C information overload

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