Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $ 9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and indicate what the "lift" will be based on the information provided above. Show your work for this problem's answer. Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $ 9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and indicate what the "lift" will be based on the information provided above. Show your work for this problem's answer.
Expert Answer:
Answer rating: 100% (QA)
The promotion lift is indicated as the percentage increase in the sales during the given ... View the full answer
Related Book For
Business Statistics a decision making approach
ISBN: 978-0133021844
9th edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
Posted Date:
Students also viewed these accounting questions
-
A recent internal report issued by the marketing manager for a national oil-change franchise indicated that the mean number of miles between oil changes for franchise customers is at least 3,600...
-
The marketing manager for the Charlotte Times newspaper has commissioned a study of the advertisements in the classified section. The results for the Wednesday edition showed that 204 are help-wanted...
-
A local dental practice decides to run a Groupon campaign. The campaign offered $345 worth of dental services (such as teeth whitening) for $150. For the total campaign, 265 coupons were sold. We...
-
1. Farmer Annie's Ice Cream Shop has calculated the marginal product of labor, and the results are shown in the following table. The wage for workers is $70 per day, and the pints of ice cream sell...
-
Outline an approach to competitor evaluation, assuming you are preparing the analysis for a regional bank holding company.
-
Assume that all assumptions of the single-index model hold, except that the covariance between residuals is a constant K instead of zero. Derive the covariance between the two securities and the...
-
Do insurance companies use race as a determining factor when making insurance available? Fienberg (1985) gathered data from a report issued by the U.S. Commission on Civil Rights about the number of...
-
Maverick Wings, Inc. manufactures airplanes for use in stunt shows. Maverick's factory is highly automated, using the latest in robotic technology. To keep costs low, the company employs as few...
-
How do ethical leaders navigate ethical gray areas and moral ambiguity in rapidly evolving business landscapes, exercising moral courage and ethical reflexivity to confront ethical challenges,...
-
The balances in the general ledger accounts of Thunder Graphics are shown below. Instructions On the forms provided in your working papers: 1 . Open the accounts in the general ledger with their...
-
4. Upon Steve Jobs' return to Apple in 1997, what was one of the first steps he took to improve the performance of the company?
-
Visit the New Belgium Brewing Web site (www.newbelgium.com) to learn more about the company. The company has a strong culture that values environmental sustainability. Here are its core beliefs: We...
-
A company discovers that a poorly performing factory has a significant level of voluntary turnover compared to other locations. The company is not sure if it is a symptom of poor management or...
-
With your teammates, look at some of the online jobopening announcements. Consider at least a dozen ads and summarize those that include a description of social responsibility commitments or...
-
Label each of the following statements true, false, or uncertain. Explain briefly. a. US GDP was 38 times higher in 2018 than it was in 1960. b. When the unemployment rate is high, the participation...
-
In this exercise, think how you would react to some specific situations where you may be required to have fun as a job requirement. Can you see yourself having fun in the situations listed here? If...
-
What is an appropriate response to different opinions and options during an international negotiation? Select one: a. "We already tried that and it didn't work" b. "Do you think we're made of money?"...
-
San Carlos Bank and Trust Company uses a credit-scoring system to evaluate most consumer loans that amount to more than $2,500. The key factors used in its scoring system are found at the conclusion...
-
At the annual meeting of the Golf Equipment Manufacturers Association, a speaker made the claim that at least 30% of all golf clubs being used by nonprofessional United States Golf Association (USGA)...
-
The following data have been selected for two variables, y and x. Construct a scatter plot for these two variables and indicate what type of relationship, if any, appears to be present. y x 100.23.5...
-
A recent article in USA Today reported that Apple had 74% of the digital music device market, according to researcher The NPD Group. The NPD Group provides global sales and marketing information that...
-
As the new controller, reply to the following comment made by your plant manager: When I employ a proper accounting software, which can process all my daily accounting records and provide me with all...
-
How is financial accounting different from management accounting?
-
Hannah Gilpin is the controller of Blakemore Auto Glass, a division of Eastern Glass and Window. Her division has been under pressure to improve its divisional operating income. Currently, divisions...
Study smarter with the SolutionInn App