Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be
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Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be the odd one out in her family, so she decides to get a Toyota as well. What type of reference group influenced Sarah?
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Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams
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