Scenario Strategic group is a very used concept to group different companies running similar businesses, compare and
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Scenario
Strategic group is a very used concept to group different companies running similar businesses, compare and analyze behaviours, tendencies, positions, competitive advantages, and use it as input to make decisions.
Within one industry we can find more than one strategic group and this is because when you are mapping the group there are specific concepts that you take into consideration and which makes one company to be or not to be part of it.
Please discuss what are the most significant implications of a strategic group analysis of an organization?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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