SCM Case Analysis: Forecasting and Planning

you will research a selected company and develop a case study analysis. All operational activities begin with an estimate of what customer demands will be. Production schedules, modes of transportation, warehouse space, and other supply chain activities are all dependent on the accuracy of the company's demand forecasting. The information management system must provide thorough, accurate, and timely information so that supply chain managers can get ready and execute short- and long-term plans. Satisfying the customer is the number one challenge for all demand forecasters.

• Analyze how pricing promotions are used to change demand through relevant examples that demonstrate this strategy. (Amazon)