Seagrams, a company best known for its gin, also owns Universal Records. This is an example of

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Seagrams, a company best known for its gin, also owns Universal Records. This is an example of what trend in the media industry?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Mar 28, 2024 06:46 AM

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Seagrams, a company best known for its gin, also owns Universal Records. This is an example of

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The trend exemplified by Seagrams owning both a gin company and Universal Records is known as media ... View the full answer

Marketing

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