Many pharmaceutical companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to
Question:
Many pharmaceutical companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
Male Celebrity | Female Celebrity | Total | |
Identified Product | 41 | 61 | |
Could not Identify | 109 | 89 | |
Total |
Referring to Table 4, at 5% level of significance, the conclusion is
brand awareness of female TV viewers and the gender of the spokesperson are independent. | ||
brand awareness of female TV viewers and the gender of the spokesperson are not independent. | ||
brand awareness of female TV viewers and the gender of the spokesperson are related. | ||
Both (b) and (c). |
South-Western Federal Taxation 2019 Essentials of Taxation Individuals and Business Entities
ISBN: 9781337702966
22nd edition
Authors: William A. Raabe, James C. Young, Annette Nellen, David M. Maloney