• Segmentation is a marketing process that has been widely used for many organisations for over thirty years. as a process it is currently being questioned by many academics and practitioners. it is certainly evolving in its approach using your hong kong. discuss how the tourism body uses the segmentation process. what bases of segmentation would be deemed most important and why? how does hong kong position itself? you need to show some evidence of this strategy. does this positioning strategy make the segmentation easier or the customers more specific and distinctive?

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Tourism body in Hong Kong uses segmentation process in order to identify and t... View the full answer