Select a brand association you have recently observed in the marketplace. Present a brand association you have
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Question:
Select a brand association you have recently observed in the marketplace.
Present a brand association you have recently observed in the marketplace. Critique and discuss it: did it add value to the brand? Did it appeal to a slightly different target market? Providing graphics often helps in the explanation of the secondary brand associations being discussed.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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