Select a company that you have not used in prior forums and outline in detail their Integrated
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Select a company that you have not used in prior forums and outline in detail their Integrated Marketing Communications Strategy in an International Market. Discuss how the company promotes their product/service in this market. For example both the message and media used. See the text for a description of available media including social media. Provide rationale to support your answer.
Outline also the Public Relations Strategy of this company. What does the company do to promote corporate social responsibility?
Related Book For
Global Marketing Contemporary Theory Practice and Cases
ISBN: 978-0078029271
1st edition
Authors: Ilan Alon, Eugene Jaffe
Posted Date: