Select a corporation in the Fortune 500 category. Refer to the most recent Financial Statement Report of
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USE FOR THIS ASSIGNMENT APPLE, INC
http://investor.apple.com/financials.cfm
•Discuss the primary objective of financial reporting.
•Explain the purpose and importance of financial analysis
•Calculate and use a comprehensive set of measurements to evaluate the company’s performance under the following headings
◦(a) How liquid is the firm?
◦(b) Are the firm’s managers generating adequate operating profits on the company’s assets?
◦(c) How is the firm financing its assets?
◦(d) Are the firm’s managers providing a good return on the capital provided by the stockholders?
◦(e) Are the firm’s managers creating shareholder value?
•Describe the limitations of financial ratio analysis.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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