Select a product described as one of the "Biggest Product Flops" of 2019 that you will bring back to the market. To, you will need to engage in some research to understand why the product failed to connect with customers and/or become successful. Then, your job is to make it better and reintroduce it in 2022.  Remember, you must conduct research to collect information needed to assemble your marketing brief.  Your brief should:

1. Describe the initial product, including original target market and reason(s) for failure
2. Identify a new target market including specific segmentation criteria
3. Describe the changes needed to meet the presumed needs of the new target market, these can include product design, packaging, distribution, and/or pricing
4. Detail a specific promotional activity to support the revised plan (as detailed above).

Your brief should be approximately 1 page. You must include a works cited listing all of the sources used in completing your assignment (not included in word count).  Use this link for help with citations: https://owl.english.purdue.edu/owl/section/2/Links to an external site.

Biggest Product Fails of 2019

Google+

Google's attempt to create its own social network, Google+, was such a flop that even its shutdown was bungled. After it debuted in 2011, Google+ was mocked as a knockoff version of Facebook, and consumers were hesitant to use it. Google tried to boost usership by requiring people to make Google+ accounts if they wanted to sign into other Google-owned properties like Gmail and YouTube, but the effort was unsuccessful.

Initially, Google+ was set to be shut down in August 2019, but a bug found in its API in November of 2018 exposed the personal information of over 50 million users to certain apps, even if users set their accounts to private. As a result, Google accelerated the sunsetting of the social media platform to April 2019.

Moviepass

MoviePass allowed users to pay a monthly fee to see as many movies as they wanted in theaters. According to MoviePass cofounder Stacy Spikes, its parent company Helios and Matheson Analytics became focused on making the service $9.95 per month, even though that was supposed to be a one-time discount to attract customers.

That price point was simply too low, and Helios and Matheson began bleeding cash. The company began imposing restrictions and blacking out certain films. MoviePass also gained a reputation for poor customer service, driving away users. Finally, in September 2019, MoviePass ceased operations. At one point in 2018, Helios and Matheson stock was worth over $2,000 per share. Now it is worth a fraction of a cent.

Nike 'Adapt BB' shoes

A pair of $350 sneakers made by Nike that feature an app that self-ties the footwear had customers tied up in knots in February. That's because the app was defective for a number of users and failed to pair up with the sneakers. Lacking manual laces, the shoes were effectively unwearable for several weeks until Nike fixed the app. Customers unleashed complaints about the app online, garnering the Nike Adapt app a rating of 2.4 out of 5 stars on Google Play at one point. Some reviewers complained that the app would sync with one sneaker but not the other. Ideally, the sneakers were supposed to allow the wearer to adjust the tightness of the laces and customize the lights on the shoe.

Infiniti QX30

As SUVs and crossovers have become the most popular vehicle type in America, companies have rushed to cash in on the fad. Infiniti debuted its entry into the crossover market with the QX30 in 2016. Over the last year, however, interest in the QX30 has fallen off sharply, with sales declining by more than 50% from 2018 to 2019, down to less than 3,200 units as of November. Infiniti's president acknowledged the crossover is "not a very successful product" and said the QX30 does not have a future at the company.