Select a successful tourism business(your choice) that has created robust “experiences” for its customers.
Introduction
• Briefly introduce how experience is the missing link between your selected tourism business, its potential audience and opportunities for creating robust experiences for customers.
• Provide context for the importance of this topic in the tourism industry. The Missing Link: Experience
• Explain what is meant by "experience" in the tourism industry and why it is a crucial factor in creating successful businesses.
• Discuss how experience is the missing link between your selected tourism business and its potential audience and why it can be difficult to create experiences that meet the needs and expectations of customers.

Opportunities for Layering on Robust Experiences
• Identify potential opportunities for creating robust experiences that can be layered onto your selected tourism business.
• Discuss how these opportunities can address the missing link between the business and its potential audience and why they are important for creating a competitive advantage.

Case Study Analysis
• Analyze 1 or 2 strategies used by the business to create these experiences, including the challenges faced and the outcomes achieved.
• Discuss how these strategies address the missing link between the business and its potential audience, and how they can be applied to other businesses in the tourism industry.

Conclusion
• Summarize the key points of the analysis, including the importance of experience as a the missing link in the tourism industry, the potential opportunities for creating robust experiences and the case study analysis.
• Provide recommendations for how tourism businesses can create experiences that meet the needs and expectations of their customers and create a competitive advantage.

Answer rating: 100% (QA)

Creating a comprehensive analysis on a successful tourism business involves a bit of research and exploration Ill choose Airbnb as the focus for this ... View the full answer