Select an organization in your community that practices marketing. It may be a manufacturer, a service...
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Select an organization in your community that practices marketing. It may be a manufacturer, a service provider, a retailer, a non-for-profit organization - almost any organization will do. Then schedule an online interview with someone within the organization who is involved in the marketing activities. Develop a set of questions to ask during the interview to learn about the company's program: What customer segments the company targets How it determines needs and wants What products it offers, including features, benefits, and goals for customer satisfaction What its pricing strategies are, including any discounting policies it has What promotional strategies it uses and what these emphasize to position the product(s) How it distributes products and whether it has encountered any problems How marketing planning is done and who does it Whether sustainability and social responsibility are part of the marketing program and, if so, in what ways. Finally, develop a team report and presentation of your findings and detailed information about the previous topics. In each section of the report, share what you learned that is new or surprising to you compared to what you expected. Select an organization in your community that practices marketing. It may be a manufacturer, a service provider, a retailer, a non-for-profit organization - almost any organization will do. Then schedule an online interview with someone within the organization who is involved in the marketing activities. Develop a set of questions to ask during the interview to learn about the company's program: What customer segments the company targets How it determines needs and wants What products it offers, including features, benefits, and goals for customer satisfaction What its pricing strategies are, including any discounting policies it has What promotional strategies it uses and what these emphasize to position the product(s) How it distributes products and whether it has encountered any problems How marketing planning is done and who does it Whether sustainability and social responsibility are part of the marketing program and, if so, in what ways. Finally, develop a team report and presentation of your findings and detailed information about the previous topics. In each section of the report, share what you learned that is new or surprising to you compared to what you expected.
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Apple Inc is an American multinational technology company headquartered in Cupertino California It was founded in 1976 by Steve Jobs Steve Wozniak and Ronald Wayne Manimala 2023 The company designs de... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
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