Sena Cases, a leading manufacturer of premium leather phone and laptop cases, was utilizing an outdated e-commerce website that fell far short of doing its products justice. The Sena brand required a high-end touch that could not be achieved within the existing site. A thorough site audit and brand exploration revealed an outmoded visual identity and a rigid, cookie-cutter e-commerce platform – both of which were hindering the ability of Sena’s marketing department to showcase and sell its beautiful products effectively. To help support Sena’s brand and business goals, Amp initiated a comprehensive site redesign, developing a whole new platform to help better showcase Sena’s products and enabling users to quickly identify the right product for their needs through faceted search.

 Amp orchestrated the migration of the entire Senacases.com site experience to Magento, a more robust e-commerce solution. We then integrated Magento with a custom Django Content Management System designed to support more modern marketing content. Amp also developed an SEO framework, leveraging Solr search technology to deliver a faceted search-driven shopping experience that shortens the conversion funnel. This framework is specifically optimized for the ways in which consumers search this product category and remains SEO-friendly despite the dynamic nature of faceted search. Additionally, Amp completely revamped Sena’s analytics tracking, which had previously been improperly installed. With our help, Sena was able to adjust its analytics benchmarks and report results more accurately.

What is the main challenge in case study, explain it in your own words? Also explain how Amp supported Senas brand goal? 5 marks

Do you think Sanas should follow some other promotional strategies rather than a showcase? If your answer is YES, discuss with detail? 5 marks

To help Senas brand and business goals, what Amp initiated? Explain it in detail? 5 marks

Answer rating: 100% (QA)

The main challenge in this case study was that Sena Cases had an outdated ecommerce website that cou... View the full answer