Sephora operates over 2,700 stores in 35 countries worldwide, with an expanding base of over 500...
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"Sephora" operates over 2,700 stores in 35 countries worldwide, with an expanding base of over 500 stores across the Americas, and a world-class ecommerce site. Their mission is to create a welcoming beauty shopping experience for all and inspire to embrace all unique identities, gender, or beliefs in the community. a. Outline the most appropriate promotional tools mix to create an Integrated Marketing Communication campaign for the launch of a Sephora shop with a sole focus on make- up products in Brighton. Provide a justification for the use of each tool and discuss how each tool could be aligned with Sephora's mission stated above. (30 Marks) b. Using the 3Ps model suggest a strategy and justify your strategy with details in promoting Sephora make up products in Brighton. (10 Marks) c. Provide an argument for and against of having a brand ambassador for Sephora make up shop in Brighton. (10 Marks) "Sephora" operates over 2,700 stores in 35 countries worldwide, with an expanding base of over 500 stores across the Americas, and a world-class ecommerce site. Their mission is to create a welcoming beauty shopping experience for all and inspire to embrace all unique identities, gender, or beliefs in the community. a. Outline the most appropriate promotional tools mix to create an Integrated Marketing Communication campaign for the launch of a Sephora shop with a sole focus on make- up products in Brighton. Provide a justification for the use of each tool and discuss how each tool could be aligned with Sephora's mission stated above. (30 Marks) b. Using the 3Ps model suggest a strategy and justify your strategy with details in promoting Sephora make up products in Brighton. (10 Marks) c. Provide an argument for and against of having a brand ambassador for Sephora make up shop in Brighton. (10 Marks)
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a Integrated Marketing Communication IMC Campaign for Sephora Shop in Brighton 1 Advertising Utilize print media billboards and online platforms to create awareness about the Sephora shop in Brighton ... View the full answer
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