Service Marketing Report

Instruction: Using the 5 journal/research articles that pertain to Marketing a Service (as opposed to marketing a product), include a written report synthesizing (summarizing) those 5 articles.

Please include the following:

1. Product Marketing

2. Service Marketing

3. The difference between product marketing and service marketing

• (Include Customization, Delivery, Ownership, Expiration)

4. Conclusion

Articles:

• https://www.fiftyfiveandfive.com/difference-between-product-and-service-marketing/
• http://belzludovic.free.fr/nolwenn/Shostack%20-%20Breaking%20free%20from%20product%20marketing%20(cit%20265)%20-%201977.pdf
• https://hbswk.hbs.edu/item/product-quality-and-entering-through-tying-experimental-evidence
• https://www.emerald.com/insight/content/doi/10.1108/EUM0000000001044/full/html
• https://www.differencebetween.com/difference-between-product-marketing-and-vs-service-marketing/

*Please include article source in (parentheses), in the sentences written. Thank you