Shoppers Drug mart - Retail market

1. Describe the atmospherics that you believe they are following. a. Describe three (3) elements that you find appealing. b. Describe two (2) elements of the atmospherics that you would change. Why would you change them and how would your atmospherics look?

2. Do they have an online presence? a. If they have an online presence, describe the web site design that you believe they are following. i. Describe three (3) elements that you find appealing. ii. Describe two (2) elements of the web site design that you would change. Why would you change them and how would your web site design look

b. If they don't have an online presence, describe the web site design that you believe they should follow. i. Describe three (3) elements that you feel should be in the web site design.

c. If this is an online retailer, debate if the opportunity of setting up a bricks and mortar store. i. Present 3 pros and 3 cons to the argument. ii. Make a decision on whether they should or should do it.

13. Discuss the success of the retailer in attracting their chosen target market. a. Discuss an assessment of the ability of the retailer to attract the desired chosen market.