short paragraph explanation is enough.You want to start a kit-meal delivery business like Hello Fresh.

Macro factors: Identify and explain how any external (macro) factors would impact your business (either positive or negative).

Economic Factors

fluctuations in the economy. If there were a recession (or an improvement in the economy), how would this affect your business? Does a change in the Australian dollar exchange rate have a positive or negative effect on your business?

Cultural/Social

What are some of the economic factors that may affect your business? For example, unemployment rates, exchange rates, availability of labour.

Technology

What are some of the technological factors that may affect your business?

For example, growth in e-commerce, internet access, emerging digital technologies

Political/Legal

Identify any political and legal factors that may affect your business. Is your industry highly regulated or is it under the government radar? What impact does regulation have on the industry and success of your business?

Seasonal/Climatic

What impact does weather and other seasonal fluctuations? Eg. Holidays, extremes in weather.

Environmental

Are there any environmental issues that could have an impact on your business? Eg. recycling, waste disposal, green energy/solar panels.