Should content marketing (Blogs, News, Videos, Podcast, etc.) always include a "Call to Action" (CTA)? Why or why not? Also, how should one apply content marketing CTAs within an organization?  Should the members of the organization be counselled on pursuing content marketing within the communications/social media program?

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Should content marketing always include a Call to Action CTA 1 Purpose and Context The inclusion of a CTA depends on the purpose and context of the content If the goal is to drive a specific action fr... View the full answer