Should McDonald's executives worry that adapting too many things will dilute the McDonald's global brand?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 15, 2024 12:49 AM

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Should McDonald's executives worry that adapting too many things will dilute the McDonald's global brand?

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McDonalds executives should indeed be cautious about adapting too many things as it could potentiall... View the full answer

International Marketing And Export Management

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