Should publicly-traded retail companies engage in cause marketing where they donate a portion of profits to non-profit

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Should publicly-traded retail companies engage in cause marketing where they donate a portion of profits to non-profit organizations and where do you stand in this issue?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Posted Date: Mar 04, 2024 03:01 AM

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Should publicly-traded retail companies engage in cause marketing where they donate a portion of profits to non-profit

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Cause marketing also known as causerelated marketing is a strategy in which a company aligns itself ... View the full answer

Entrepreneurship Successfully Launching New Ventures

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