Students will present a draft IMC strategy for a start-up company and be asked to analyze its
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Students will present a draft IMC strategy for a start-up company and be asked to analyze its potential effectiveness, identifying gaps and making recommendations for improvement of the strategy. (1500 words).
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Fundamentals of Investments Valuation and Management
ISBN: 978-0077283292
5th edition
Authors: Bradford D. Jordan, Thomas W. Miller
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