SmartPhone Company's ad states that its product is The Best that Money Can Buy. This is an

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SmartPhone Company's ad states that its product is "The Best that Money Can Buy." This is an example of?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 13, 2024 03:26 AM

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SmartPhone Company's ad states that its product is The Best that Money Can Buy. This is an

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This is an example of puffery in advertising Puffery ... View the full answer

International Marketing And Export Management

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