Social listening usually entails (1) scraping all public mentions of a company on social media, (2)...

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Social listening usually entails (1) scraping all public mentions of a company on social media, (2) coding those mentions as positive, negative, or neutral, and (3) monetizing this information O summarizing average sentiment about the company O responding to all social media statements with a form letter O making excuses for negative statements Social listening usually entails (1) scraping all public mentions of a company on social media, (2) coding those mentions as positive, negative, or neutral, and (3) monetizing this information O summarizing average sentiment about the company O responding to all social media statements with a form letter O making excuses for negative statements

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