Social Media, discusses how people use social media, identifies common business uses of social media, and...

 

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"Social Media," discusses how people use social media, identifies common business uses of social media, and examines many of the ethical issues associated with the use of social media. The most popular social networking platforms are identified. The business applications of social media are covered, including the use of social networks to communicate and promote the benefits of products and services, the use of social media in the hiring process, improving customer service, and the creation of social shopping platforms. Common ethical issues that arise for members of social networking platforms including online abuse, harassment, stalking, cyberbullying, encounters with sexual predators, the uploading of inappropriate material, and the inappropriate participation of employees in social networking are discussed. Other social networking issues covered include the increased risk of accidents associated with social media interaction while driving, the tendency of many social media users to become narcissist in their postings, and the ability to perform self-image manipulation. Objectives As students read this chapter, they should consider the following questions: • How do individuals use social networks, and what are some practical business uses of social networking and other social media tools? • What are some of the key ethical issues associated with the use of social networks and other social media? "Social Media," discusses how people use social media, identifies common business uses of social media, and examines many of the ethical issues associated with the use of social media. The most popular social networking platforms are identified. The business applications of social media are covered, including the use of social networks to communicate and promote the benefits of products and services, the use of social media in the hiring process, improving customer service, and the creation of social shopping platforms. Common ethical issues that arise for members of social networking platforms including online abuse, harassment, stalking, cyberbullying, encounters with sexual predators, the uploading of inappropriate material, and the inappropriate participation of employees in social networking are discussed. Other social networking issues covered include the increased risk of accidents associated with social media interaction while driving, the tendency of many social media users to become narcissist in their postings, and the ability to perform self-image manipulation. Objectives As students read this chapter, they should consider the following questions: • How do individuals use social networks, and what are some practical business uses of social networking and other social media tools? • What are some of the key ethical issues associated with the use of social networks and other social media?

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Chapter Summary Usage of Social Media Discusses how individuals use social media platforms Business ... View the full answer