Sourcing and Recruiting strategies Select a not-so-well-known company (prefer a nonprofit e.g. Heifer International; Himalayan Foundation; Smile
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Question:
Does an organization's image as an employer affect its attractiveness to potential employees?
What elements of its brand matter the most to you? Why?
Detail and discuss how you would brand the organization to attract potential employees. Remember we don't know the organization you selected - give the URL and a brief description of who they are and what they do.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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