Soventia, an American smartphone manufacturer based in California, has hired you as a business strategy consultant. Soventia
Question:
Soventia, an American smartphone manufacturer based in California, has hired you as a business strategy consultant. Soventia is a well-funded start-up who has developed a ground-breaking new technology that will disrupt the entire world-wide industry. While the technology is innovative, the price of their new product runs nearly $2,500 per device, double what Apple charges for its latest release. To complicate matters, recent international data suggests that a global recession is taking hold, just as the first products are shipped to stores. Consider the following questions: A)Soventia must decide if it is financially viable to launch the new product given the news timing above. One of their big questions is how much revenue can they generate in both the short run(within year 1) and long run (first 5 years). Discuss how you, as their consultant, will generatereliable estimates.
Modern Database Management
ISBN: 978-0133544619
12th edition
Authors: Jeff Hoffer, Ramesh Venkataraman, Heikki Topi