Starbucks has been hit by supply shortages for some of itsdrinks ingredients, leaving some beverages unavailable to
Question:
Starbucks has been hit by supply shortages for some of itsdrinks ingredients, leaving some beverages unavailable to UScustomers
The retailer put orders for 25 different products on “temporaryhold” until at least 4 June, including hazelnut syrup, chai teabags and green iced tea, according to a memo seen by BusinessInsider. A Starbucks spokesperson said: “Specific items will varyby market and store, and some stores will experience outages ofvarious items at the same time “The temporary supply shortagesoccurring in the US on some products is attributable to the supplychain constraints.” Customers on social media complained of notbeing able to get hold of specific blends of coffee, caramelflavouring, or lemonade. Earlier this year, Starbucks facedshortages of oat milk at multiple locations in the US one monthafter it had been rolled out. Starbucks said while some stores weretemporarily out of oat milk, there was not a national shortage. Aspokesperson told Business Insider: “Customer response to thenational launch of oat milk at Starbucks has been positive, and asmore customers return to our stores some may experience a temporaryshortage of oat milk at their store“. We apologize for anyinconvenience to the customer experience and recommend trying soymilk, almond milk or coconut milk.”
question :
1. What supply chain problems does Starbucks face? Whatdo you think is the solution?
2. Make a literature review (theory) about supply chainmanagement and the theory related to question number 1 based onexisting journals!
3. Explain about Collaborative Planning, Forecasting,and Replenishment (CPFR)? What is the process of implementing CPFRif it is used as a solution to problems at Starbucks?
International Business Competing In The Global Marketplace
ISBN: 9781260387544
14th Edition
Authors: Charles Hill