you will need to prepare a media budget. Often marketers are expected to arrive at a...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
you will need to prepare a media budget. Often marketers are expected to arrive at a cost for their marketing plan. In consumer markets advertising expenditures can often represent a large portion of the marketing cost. Assume that you are selling a line of running shoes and the following is a campaign that your team created, estimate the advertising budget Part-1 Using Delaware as your test market, calculate the advertising cost using The News Journal (use the cost figures given in the Advertising Level handout). Total Delaware New Castle County, Del. Kent and Sussex counties, Del Other Outside NDM Sunday Circulation Total 139,857 126,932 102,491 24,441 12,925 Number of Households 298,756 188,974 109,781 Beside the expense of running the advertising, it cost you $10,000 for the creative work. (A) Calculate the cost based on 1/3 page advertisements once per week for one quarter (13 weeks). (B) Calculate the reach and GRPs of the media buy for each area given over the quarter. (C) How does this compare to the guidelines given to you? Part-2 To get an idea of how much the advertising will cost if the product is sold nationally calculate the following: (A) To launch the product, your company plans to run % page monthly advertisement in Atlantic Monthly (for 1 year). (B) For the normal campaign, you should plan to conduct an internet campaign. It cost you $50 per month for hosting. plus $25,000 to build the web site. To direct people to a website dedicated to the running shoe, you will use an internet advertising campaign. Use the average cost figure for internet advertising and a population of 6,649,900 males and 6,329,104 female (approximately the population that are regarded as dedicated runners in the USA). This campaign will. (C) In addition, using the other magazines listed below, calculate the cost to run % page advertisement for 5 months. Magazine Subscription MEN'S HEALTH SHAPE SPORTS ILLUSTRATED FITNESS 1,659.505 1,633,442 3,223,772 1,175.201 (D) How much would it cost to run an advertising campaign on television in the top twenty-five US markets for one year (refer to handout for costs and population)? Part-3 (A) Compare the costs of the various forms of advertising above, address which one is best for your particular situation and why? Then total these costs and provide an advertising budget. (B) what cost are missing from the internet campaign? you will need to prepare a media budget. Often marketers are expected to arrive at a cost for their marketing plan. In consumer markets advertising expenditures can often represent a large portion of the marketing cost. Assume that you are selling a line of running shoes and the following is a campaign that your team created, estimate the advertising budget Part-1 Using Delaware as your test market, calculate the advertising cost using The News Journal (use the cost figures given in the Advertising Level handout). Total Delaware New Castle County, Del. Kent and Sussex counties, Del Other Outside NDM Sunday Circulation Total 139,857 126,932 102,491 24,441 12,925 Number of Households 298,756 188,974 109,781 Beside the expense of running the advertising, it cost you $10,000 for the creative work. (A) Calculate the cost based on 1/3 page advertisements once per week for one quarter (13 weeks). (B) Calculate the reach and GRPs of the media buy for each area given over the quarter. (C) How does this compare to the guidelines given to you? Part-2 To get an idea of how much the advertising will cost if the product is sold nationally calculate the following: (A) To launch the product, your company plans to run % page monthly advertisement in Atlantic Monthly (for 1 year). (B) For the normal campaign, you should plan to conduct an internet campaign. It cost you $50 per month for hosting. plus $25,000 to build the web site. To direct people to a website dedicated to the running shoe, you will use an internet advertising campaign. Use the average cost figure for internet advertising and a population of 6,649,900 males and 6,329,104 female (approximately the population that are regarded as dedicated runners in the USA). This campaign will. (C) In addition, using the other magazines listed below, calculate the cost to run % page advertisement for 5 months. Magazine Subscription MEN'S HEALTH SHAPE SPORTS ILLUSTRATED FITNESS 1,659.505 1,633,442 3,223,772 1,175.201 (D) How much would it cost to run an advertising campaign on television in the top twenty-five US markets for one year (refer to handout for costs and population)? Part-3 (A) Compare the costs of the various forms of advertising above, address which one is best for your particular situation and why? Then total these costs and provide an advertising budget. (B) what cost are missing from the internet campaign?
Expert Answer:
Answer rating: 100% (QA)
A Calcul ate the cost based on 1 3 page advertisements once per week for one quarter 13 weeks Del aw... View the full answer
Related Book For
Intermediate Accounting
ISBN: 978-0132162302
1st edition
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
Posted Date:
Students also viewed these accounting questions
-
The following information is available for the first three years of operations for the Shooting Star Corporation: On January 2, 2013, the firm acquired heavy equipment costing $ 200,000 in a cash...
-
The interest rate for the first three years of an $87,000 mortgage is 7.4% compounded semiannually. Monthly payments are based on a 20-year amortization. If a $4000 prepayment is made at the end of...
-
In the press release announcing Disneys results for the first fiscal quarter of 2008 ending December 29, 2007, the company stated the following: The Walt Disney Company today reported earnings for...
-
Pacific Company sells electronic test equipment that it acquires from a foreign source. During the year 2014, the inventory records reflected the following: Inventory is valued at cost using the LIFO...
-
Go to the website for any larger retailer and examine its latest annual report. Write a report to the finance manager for your chosen entity explaining how you would prepare the sales budget.
-
Your division is considering two investment projects, each of which requires an up-front expenditure of $25 million. You estimate that the cost of capital is 10 percent and that the investments will...
-
In the past five years, there have been significant innovations in technology such as smartphones and tablets. Technology companies rely on intellectual property (IP) rights, such as patents,...
-
Lasting Impressions (LI) Company is a medium-sized commercial printer of promotional advertising brochures, booklets, and other direct-mail pieces. The firm's major clients are ad agencies based in...
-
On the first day of their vacation the Morales family drove 312 miles in 6 hours at that rate how far will they travel the next day if they drive for 8 hours
-
Surkis Company acquires equipment at a cost of $42,000 on January 3, 2017. Management estimates the equipment will have a residual value of $6,000 at the end of its four-year useful life. Assume the...
-
List the indicators of significant issues that may be experienced by a worker. Include examples of ways to respond. Describe how excessive stress, burnout, grief and loss, and violent or threatening...
-
Refer to Problem 35 and assume that Karls tax bracket is 32 percent and Stock Companys is 21 percent. What is the dollar impact of the IRS reclassification?
-
Excluding extensions, which one of the following Form 1120 tax returns is filed late? a. b. c d. Tax Year Ended January 31, 2018 August 31, 2017 July 31, 2017 December 31, 2018 Date Filed May 15,...
-
Your mom is thinking of retiring. Her retirement plan will pay her either $100,000 immediately on retirement or $140,000 five years after the date of her retirement. Which alternative should she...
-
The municipality of Viewpoint, Kansas, wishes to attract local businesses. As part of a master development program that was approved by the city council, it donated a building with a basis of $50,000...
-
Marcy Industries, Inc. does business in a state that apportions business income using a three-factor formula giving double weight to the sales factor. If the company's business income is $500,000,...
-
What will you advise a client who will be choosing between enhanced deduction or Special Corporate Income Tax (SCIT)?
-
Subprime loans have higher loss rates than many other types of loans. Explain why lenders offer subprime loans. Describe the characteristics of the typical borrower in a subprime consumer loan.
-
On December 31, an entity analyzed a finite life trademark with a net carrying value of $750,000 for impairment. The entity determined the following: Fair value (less costs to sell) $ 700,000 Present...
-
Sanmartini Van Lines, Ltd. began operations at the beginning of the current year and engaged in the following transactions affecting the stockholders equity section of its current balance sheet. The...
-
NR Enterprises, Inc., an IFRS reporter, granted stock appreciation rights (SARs) to its key employees on January 2, 2015. These SARs on January 2, 2015. These SARs allow the employees to receive cash...
-
A diploid organism has a total of 14 chromosomes and about 20,000 genes per haploid genome. Approximately how many genes are in each linkage group?
-
By conducting testcrosses, researchers have found that the sweet pea plant has seven linkage groups. How many chromosomes would you expect to find in leaf cells of sweet pea plants?
-
Describe the unique features of ascomycetes that facilitate genetic analysis of these fungi.
Study smarter with the SolutionInn App