Start from the original contribution margin statement. The Marketing Department would like to run a special promotion to increase sales in the grocery stores in the Southern region. They believe that by decreasing the price of a box of muesli by €0.10, that sales will increase by 10%. 22. If the Marketing Department's assumptions are true, what will be the net operating income? Should Muesli AG go ahead with the promotion?

Answer rating: 100% (QA)

Sure lets start with the original contribution margin statement Original contribution margin per box ... View the full answer