Step 1 Identify where your target market is located on the usage matrix High Frequency Medium Frequency Low Frequency High Breadth Medium Breadth Low Breadth Step 2 Describe your target market using factors from each of the segmentation categories state of being (i e key demographics) state of mind...

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Step 1: Identify where your target market is located on the usage matrix: High Frequency Medium Frequency

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Step 1: Identify where your target market is located on the usage matrix:

	High Frequency	Medium Frequency	Low Frequency
High Breadth
Medium Breadth
Low Breadth

Step 2: Describe your target market using factors from each of the segmentation categories:

state of being (i.e. key demographics)
state of mind (i.e. VALS type: http://www.strategicbusinessinsights.com/vals/ustypes.shtml)Links to an external site.
produce usage (i.e. Die-Hard, Casual, Newcomer, Fair-Weather)
product benefits (i.e. attributes they value in your product)

Step 3: Provide the draft of your scaled survey:

Posted Date: May 11, 2024 01:08 AM

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Step 1: Identify where your target market is located on the usage matrix: High Frequency Medium Frequency

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